So much of claiming your Expert Authority is about the confidence game.
If you’re on an upward spiral of confidence, authority marketing will be easy for you.
If you’re on a downward spiral of confidence it will be one of the hardest things you have to do in your business.
I went for lunch recently with a couple of business friends and in the course of our conversation they made a statement that I was the most confident person that they had ever met.
I didn’t disagree with them – I have always had an innate confidence and it somewhat surprises me that the other people don’t feel the same way.
I reflected on this after the lunch and got to thinking about what it was that made me so confident when other people weren’t.
I decided that it came down to two things:
The first was that people had belief in me from day one. My mum, my dad and my school all told me that I could achieve whatever I wanted to. When you’re told this on a regular basis from an early age, you start to believe it.
The second thing that helped to instil my confidence was success itself.
From an early age I was a high achiever, I was a straight-A student with eleven A grade GCSEs, A’s at A level and accepted into a prestigious Law school to study law. I beat 5000 other candidates to a training contract and job at the world largest Law firm and was the first person to be accepted on secondment at Virgin out of a number of candidates from other top rated law firms, with Richard Branson himself offering me a job. As a result of the success of that secondment I was nominated for and voted runner up in the Lawyers’ Solicitor of the Year, a hugely prestigious awards in the legal industry. As a result of that success I had the confidence to enter the Law Society Awards in 2011 and was again shortlisted and runner up in their Solicitor of the Year Award.
I can point to many other successes in my life but the thing about success is that it breeds more success. It’s the confidence spiral – the more that you take actions and get positive results, the more confident you are that you can achieve anything you put your mind to.
I think it’s impossible to get the results you are capable of, if you don’t have that innate self-confidence and self-esteem.
So for you, if you are struggling with confidence and results – how can you increase your confidence account?
1. Surround yourself with people who believe in you – that may be family, friends, business colleagues, a mastermind group, a mentor or anyone else who is going to form part of your personal cheer leading team.
2. Start taking small steps that will get you results. If you focus on what you can do this week rather than how much you need to do to reach your goal, your focus will be on what you have achieved rather than how you are lacking in achieving your bigger goals and your confidence account will increase.
If you are struggling with either of these things, (maybe you’re struggling to find your cheer leading team because your friends just don’t really ‘get’ what you do or maybe you’re struggling because you’re not sure which small steps to take in what order), I can highly recommend that you take on a mentor or join a Mastermind group that will support you, motivate you, challenge you and above all else really motivate you and give you that self-confidence that you need to achieve great things in this world. A good mentor or Mastermind group will get you focused on some quick wins so that your confidence account will immediately start increasing. Due to the long term nature of having a mentor or being in a Mastermind group (which are typically 12 months), the confidence spiral really has the time to be reinforced.
I run a couple of very successful Mastermind groups, which as you might expect are groups for experts and a lot of our focus is on Expert Authority. To see our members blossom over their time with us due to their confidence account increasing is a beautiful thing. One of my members recently commented that “It was fascinating looking back at the notes from our original mastermind sessions. How I felt about my business then and now – there’s no comparison. I just couldn’t love my life any more than I do right now.”
If you need help with your confidence account and need a mentor or a Mastermind Group to support you, then please do get in touch using the contact form on the “Contact Us” page and we can have a quick chat to see if us working together would be a good fit.